The advent of the internet as a commercial medium has generated boundless business opportunities through online stores. This venue helps local customers to find your business through a web search and customers around the world to purchase your products with a click of the mouse. Shopping cart software (aka webshop software) helps you tap into that market.
Shopping cart software has evolved beyond the basic online store. Most programs now offer the tools you need to manage all the facets of a shopping cart website, including website design, inventory control, customer management, and tax and shipping calculations. Additionally, most shopping cart applications help you market your site with integrated features for affiliate programs, social network marketing and sales through other venues as well as online sales features that attract and retain customers. Shopping cart software can make your online business a success or a headache. The software should be simple to work and replete with features that help customers purchase your products with ease, confidence and security. The shopping cart company should also provide you great customer support.
Whether you are purchasing independent software to add a shopping cart to your existing website or software as a service that includes hosting, cart and support, you deserve the same breadth of features and quality of service.The following criteria may help you determine the best shopping cart software on the market:
Plans, Hosting and Website Tools
Because different companies reach different clientele, their plans vary. Look at the range of storage space, bandwidth, products and price to get a feel for what a company offers. Storage space refers to the amount of information you can store on your website, such as product information, blog posts and images. Bandwidth controls how many transactions you can have and includes customers clicking around your website as well as employees loading a new product. Some shopping cart services limit the number of products you can have in your inventory.
If you want to create a shopping cart website that prospective customers will enjoy using and want to visit repeatedly, you need a site with polished, professional and intuitive webpages. Shopping cart software should include an array of design and customization options that enable you to create the perfect site for your business. If you have a large inventory, you should look for bulk editing as well. This allows you to make changes to a group of products at once rather than having to change each product individually. If your site contains a lot of high-density images or large files that need to be uploaded or downloaded for the customer, being on a content-delivery network (aka CDN) makes those transactions faster.
Shopping and Marketing Features
Customers who feel they are getting the best products, service and price come back. Being able to read other customers' reviews and compare products side by side make consumers confident in their choices. Online shoppers prefer live chat to customer phone support when they have a question, so check for this feature, especially if you have a service-oriented business. If you have an international business, the ability to host your store in multiple languages helps you reach your foreign clientele.
Smartphones and tablets have changed how we do business, so look for software that creates a mobile-responsive online store for your customers and has an administrative section that's easy for you to work from your cell phone and tablet. Shopping cart software should include robust marketing tools to generate more traffic to your site and thus increase sales. Search engine optimization (aka SEO)features and social media connectivity (such as Facebook, Twitter, g+, ...) have become industry standard. However, not all offer the ability to sell products on Amazon or eBay or run affiliate programs. Promotional emails and abandoned-cart notices bring customers back, while daily deals encourage impulse buys.
Back Office and Security
Naturally, you should be able to run sales reports and manage your orders. Most shopping cart solutions offer detailed reporting, so look for those that also integrate with your accounting software for greater efficiency. If you have a physical store, consider software with a point-of-sale (aka POS) system that works as your cash register for your brick-and-mortar store and tracks physical sales as well as online sales.
While all the shopping cart software programs should offer payment gateways, which enable you to take checks or cash on delivery, they do vary in security. All are PCI compliant and SSL encrypted so you can feel secure along with your customers. Some require you to pay for the SSL certificate. Fraud-protection tools differ but are available. Some shopping cart solutions go a step further and provide fraud scoring, which alerts you to customers who are a risk and gives you the option to deny them the sale.
Help and Support
Whether you are a seasoned online merchant or new to the medium, it's likely that you'll need technical assistance with your site at one time or another. Any company should provide direct technical assistance via email, telephone or live chat. The manufacturers of the best shopping cart software provide comprehensive support resources that you can reference, including knowledgebases, user guides and video tutorials. Some services go a step further with education centers and forums where you can learn more about eCommerce in general.
Shopping cart software is not the only component of a successful internet business, but it is one of the most crucial. Regardless of whether you are expanding your business online for the first time or are just unhappy with your current online shopping cart, these criteria can help you select the webshop software that is best suited for your online store.